How US sales are holding up for 9 blockbusters since their first US generic or biosimilar launched, quarter by quarter from the companies' own filings. Each drug is measured against its last full quarter before copies arrived.
US net sales as each company reports them. Makers counts FDA-approved copies we track, launched or not. Share kept can move for reasons besides copies, such as Medicare's negotiated prices from January 2026 and stocking swings.
What the numbers show so far
Entresto fell furthest: −$2M of US sales in Q2 2026, against $1,223M in the quarter before generics. Small-molecule drugs with many generics at once (Entresto, Pomalyst, Farxiga) lost half or more within one or two quarters. Biologics have eroded more gradually: Prolia and Xgeva kept around half to two thirds of their US sales a year in, while Stelara is down to about a fifth after six quarters.
A launch on paper isn't always a launch in practice. Xarelto has had a US generic since March 2025, but only in one strength, and J&J's US sales are about where they were.
Novartis · Generics since Jul 2025 · 3 quarters after launch
0%of pre-launch US sales in Q2 2026 (−$2M vs $1,223M in Q2 2025)
The fastest collapse here: generics from MSN and Torrent launched in July 2025, and in Q2 2026 Novartis reported US net sales of minus $2M, meaning deductions such as returns and rebates exceeded new sales.
59%of pre-launch US sales in Q2 2026 ($149M vs $252M in Q1 2026)
Januvia alone, excluding Janumet. US sales were already uneven quarter to quarter, and Medicare's negotiated price took effect in January 2026; generics launched in late May.
Johnson & Johnson · Generics since Mar 2025 · 5 quarters after launch
98%of pre-launch US sales in Q2 2026 ($664M vs $676M in Q4 2024)
US sales have held up. Lupin's generic covers only the 2.5 mg strength, and J&J is still suing makers approved for the other strengths. Medicare's negotiated price took effect in January 2026.